Welcome back. In Day 4’s lesson. In the previous lesson I revealed “What to do to hit our income goal EVERY month using your List Building Goal”.
So in today’s lesson you’d discover “Powerful Tips on List Building for your Online Business Income”. Everything ‘m going to teach you today is copied out of my original HOBBY INCOME FORMULA here
Remember, in lesson 4 I said when I was a newbie to the Information Online Business (I was once a newbie too;) ), something my mentors always said to me over and over again was “The Money is in the LIST”. THAT is just ONE part of the Truth. The second truth about it is “The Money is in the relationship you have with your LIST”.
A List IS a collection of the personal details such as the name, email and/or phone number of the people who are interested in your target market for your online info-business.
In order to build a list, you need some tools. Without these tools you would find it hard to make a consistent income online. Fortunately most of these tools are cheap, easy and very easy to obtain and sometimes even free.
To build a list is a simple process. You don’t need any special skills to do it, neither do you require a fortune, best of all it can be automated using what is known as Email Marketing. So whenever you see the word email marketing, know that it’s the same thing as building a list and having a relationship with your list.
10 Tools you need to build a list of 1,000 desperate Ready-to-Buy Subscribers in as little as 30-60 days For Your Online Business
- A domain name
- A hosting account
- A simple squeeze email or squeeze webpage
- A salesletter webpage
- Your Free information product
- Bulk SMS Account (optional but very useful)
- An autoresponder account
- Your Hot Information Product you would be selling
- Aggressive advertising cash
- Aggressive Marketing skills
Now, let’s go on and work on each of these tools.
A domain name
A domain name is simply like your business name for your information product but this time, it is on the internet. It is a name used to locate you or your products and services online.
When choosing a domain name for your info-product business, choose one that short, easy to spell, easy to remember and one that immediately when someone hears about it, they would immediately know what to expect if they visit it.
Here are some examples of my domain names for my company:
www.OnomeMaureen.com – This website you are on right now. Its my personal blog and speaking website
www.InfoBizBuilders.com – My Info-Business Coaching Course for Beginners
www.SwiftWebsiteHost.com – Our Website Design and Online Solutions Company
www.SMSProfitz.com – Our Bulk SMS Messaging and SMS Advertising Platform.
www.TLNSms.com – Coming Soon
www.RichCorper.com – My 6 Businesses Anyone Can do for NYSC Corps Members
If you noticed, each domain name has what we do on that website embedded in the name, so choose a domain name that reflects what you do. You can get a .com domain name for a N2,000 yearly fee at www.SwiftWebsiteHost.com
A hosting account
In order to have a website to sell your info-product on the internet, you need a domain name and a hosting account. A hosting account provides you with the facilities to have your website and domain name online. As a beginner in the info-business, you can start with a minimum of 30MB hosting account and at least 400MB bandwidth. You can then have a larger hosting account like me where I use 200MB each of my websites.
You can get a 30MB hosting account and 400MB bandwidth complete with your choice of a FREE domain name at www.SwiftWebsiteHost.com at N3,500 yearly fee.
A simple Squeeze Email or Squeeze Webpage
A squeeze email is a special email which can automatically collect the names and emails of prospects who are interested in your FREE report who will later buy your paid info-product.
So whenever someone sends an email to this special email of yours, that person’s name and email will automatically be added to your list building software called an autoresponder.
With this special email, you can automatically send one email to everyone on your list at the click of a button.
A squeeze page is simply a webpage that is created solely for the purpose of collecting potential customers’ emails, names and even GSM numbers. An example of this is www.RichCorper.com
A salesletter webpage
A salesletter is a personal letter from you on your website showing and convincing your potential customer how you can solve their problems by obtaining a copy of your info-product.
Only after collecting the names and emails of your potential customer should he/she see your salesletter. Click here to see an excellent example of a salesletter!
Your FREE information product
Like I earlier told you, the only way a sane human being will give you his details (name, email and even his GSM number) is if you are giving him something valuable at zero cost to him. I mean you are giving him something for FREE in exchange for their details.
So you must write a short valuable report with a powerful title. This FREE report is what you would aggressively market. This is how it works — > You would use any of any the 3 powerful advertising methods to advertise your FREE report, so that anyone who wants it would send you his details.
You would then direct him to your squeeze email or squeeze website, where he will fill his details to be grabbed by your autoresponder (list building software).
After filling in his details, he would then download your FREE report which carries the valuable information you promised him AND your salesletter selling your paid info-product.
A word of warning here: Your FREE information must be relevant to your paid info-product. Not that you are selling weight loss information but you advertised a make money FREE report. Hope you understand?
Let’s move on to the other tool you need to drive desperate buyers to your website:
Bulk SMS Account (optional but very useful)
A bulk SMS account is an account that lets you send bulk SMS messages to over 5,000 people’s GSM numbers at once. It is cheap, that’s not all you can also use it for your marketing purposes.
For example to remind people of the deadline to buy your info-product, to direct people to your squeeze webpage, to pass useful information to your list members etc.
There are several bulk SMS services in Nigeria but most of them only send to GSM networks (Airtel, MTN, GLO, Etisalat) but NOT to CDMA networks like Visaphone, Starcomms etc.
So you must be careful while choosing one, price is not the only factor to consider. Imagine if 1000 people subscribed to your list and out of those 1,000 people, 200 of them sent you their CDMA numbers, it means when you send them Bulk SMS messages, your message will not be delivered to them but the Bulk SMS service would tell you that it was delivered.
Personally, the service I use for my own businesses which sends Bulk SMS to both GSM and CDMA networks is www.SMSProfitz.com and yes, it is owned by us.
I’ve used them for 3 years now and they have never failed me.
An autoresponder is software that enables you to build a list of potential customer names, emails and recently phone numbers on automatic, using a special squeeze email or squeeze page.
It also enables you to send emails to your prospects automatically even when you are not on your computer or online. This doesn’t mean that it writes the emails for you. It just sends the emails you have pre-written to be sent at the time you want it sent.
Usually, the only way people will gladly give you their details is if you offer them something free in exchange for it. This could be a free report, free consultation etc.
The more people you have on your list who are interested in your products or services, the more sales you will make.
A man who has 5,000 people on his list will sell more than someone who has 500 people on his list even if they are selling the same info-product.
Let’s compare something together. Remember our conversion rate formula in a previous lesson?
A 10% conversion rate of buyers from a 5,000 list is 500 people buying an info-product at N2,500. That would mean that the man with 5,000 people on his list will make N2,500 X 500 people = N1,250,000, over a Million Naira.
Bur the man with only 500 people on his list, a 10% conversion rate would mean he would only make a small N125,000.
See why the money is in the list?
Your autoresponder makes the process of building a list automated for you.
Your Hot Information Product you would be selling
The is your information product. We have already covered in full detail how to get this ready here. Space won’t allow foe how to do this, the tips, tricks, etc and how to do so in just 7 days.
Aggressive advertising cash
In order to use the different marketing methods you need cash. For a start, you can set aside at least N15,000 for any one of the marketing methods you want to use. What I mean is irrespective of the marketing methods you want to use, each one would cost you at least N15,000.
I suggest that you use a different marketing method each month, so that you can test which method brings the most list method and continue using it.
Word of warning: Don’t rely on only one method of marketing for your info-marketing business. Personally, I’m always learning. Last 2 years, towards the end of the year I learnt a new marketing method I’ve never used and the results where a.w.e.some….it was facebook marketing…boy!
Was I glad I discovered it. Most times I place an advert with just $95 which is about N15,200 to build a list of 2.500 desperate buyers in just 4 days. Mre on this soon.
Aggressive Marketing skills
Now let’s go into this thing big time now. So the 3 powerful systems for driving desperate buyers to your website! Without people visiting your website, you’ll have no subscribers or sales!
That’s all for today. In our next lesson (Day 6), you will discover the various autoresponder services available for you to use, how to create your free ebook and squeeze page to build a list of 1,000 desperate ready-to-buy subscribers in as little as 30-60 days for your online business.
Meanwhile if you enjoyed this lesson or you learnt one or two things from it or you have a question, kindly hit the LIKE button and comments button below to share it with me and others.
I wish you Success.
08039307316 (Weekdays Only only during working hours)
P.S If you want to transform your finances to really make money REAL money on the internet, then get 3 Online Businesses setup for you and get FREE Training on how to make money here or www.bit.ly/make950daily